How Much Health Is Too Much Health?
Over the 2 years since starting Pollen + Grace, we’ve learnt a lot about a lot of things: ingredients, logistics, marketing, investment, growing a team, finance. And we continue to learn everyday - we very much believe that a happy life is one where you constantly strive to learn more, and take advice from anyone and everyone. And as we approach exciting pivotal points in the growth of Pollen + Grace, we’re learning more than ever before - one of the big topics we’re tackling being the laws, restrictions and guidelines surrounding the health and wellness industry.
Broken down, we’re basically learning a lot about what we can and cannot say - and there’s a lot we cannot say. Now we completely understand the reasons for such restraints - if they didn’t exist, I’m sure every other corporate would be making extortionate claims about how their product will help you cure diseases and lose half your bodyweight - can you imagine how carried away brands would get?
But what about this new wave of startups built based on nutrition and a passion for health? We definitely don’t speak just for ourselves when we say how such laws have affected what we do - from kombucha not being able to mention the probiotic benefits to matcha products not being able to talk about the energy boosting properties. We’re all making these awesome products built around amazing health benefits, yet we’re not allowed to tell you about them.
And in an office of opinionated, health loving ladies, you can imagine discussions get a little heated. We want to educate, we want to tell you why the ingredients in our boxes could help you feel a little calmer, or help with gut problems you may have, we want to share the science and the knowledge that went into putting the basil in the dressing of the box that uses mung beans and ashwagandha.
But instead we can tell you that mung beans have a lot of protein, and there’s also a pretty decent amount of magnesium. Both also important, but before getting into the world of wellness, we would’ve had no clue what this meant for our health. Magnesium, great - is that going to help with this bloating, or clearing up these spots? But then the argument must go that if we tell you that something may fight free radicals, based on science and research, then someone else can then tell you that their juice or dried snack will give you clear skin and shiny hair based on marketing and sales tactics. So in a world where ‘health sells’, maybe it is for the best?
We’d love to hear your opinions!