FOOD IS MEDICINE
It’s no coincidence that at the same time as food being the most processed it has ever been, we as a population are also the unhealthiest. We believe in stripping it back to the basics - using real, fresh ingredients combined mindfully to create a nutritionally balanced and complete meal. Nature is our pharmacy, and we believe in providing your body with everything it needs to be happy and healthy through nutritional, natural food. This is why all of our products are purposely designed to fulfil a specific health benefit, whether it be balancing acidity levels or healing the gut.
ENHANCING OVER RESTRICTING
‘Diets’ focus on the idea of cutting food out and restricting. This is why we don't do diets. We believe you should gain from your choices, that your mind and body should be happy. We add ingredients that bring positives and help - whether it be your mood, digestion, skin or energy levels. And we skip the ingredients that don’t. It's as simple as that.
EAT THE RAINBOW
To us, colour is important - and it’s for much more than just appearance. Every colour is packed in different types of nutrients that are all fundamentally important to our health - the more colours, the more nutrients. Which is why we pack our products with colour, as well as changing our collection seasonally - each season brings a different colour, at a different time of year, with a different set of health benefits. Nature knows what we need, and who are we to argue with that.
TASTE TAKES PRIORITY
We believe in wholesome, natural ingredients, but we also believe in taste and flavour. Which is why we combine the five elements of Chinese medicine in each product - sweet, sour, bitter, spicy and salty. With each connecting to a different part of the body and different organs, combined, they work on the whole organism.
BRINGING IT BACK TO THE BASICS
We live in an environment where once natural food sources have now been so vastly altered, that our bodies no longer recognise them. Grain is now so genetically modified that it’s seen as a foreign object and hinders digestion, so we don't use it. Sugar extrapolated from its source and processed is toxic for the body, so we stick to the natural, fibre rich sources. Dairy is so pumped with antibiotics that it’s causing more damage than good - so we don’t use it. Unless it’s in it's natural form, away from the modifications and factories, then you won’t find it in our food.
QUALITY IS QUEEN
We strive for the best of everything, because we believe that's your body deserves it. We source the highest quality ingredients: from cold pressed coconut oil and extra virgin olive oil to organic, fair trade superfood powders and make all of our hummus, nut butters and nut milks from scratch. Because we care, because it tastes better, and because quality is our priority.